AscentGTM is an AI-powered sales coaching platform that analyzes your sales calls across 17 dimensions covering deal qualification, diagnostic discovery, insight-led selling, and mutual-fit pain discovery. It generates coaching reports, builds your Sales DNA, and tracks deal health.

How does scoring work?

Each call is scored 0-100 using a weighted blend of our proprietary sales methodology built on a foundation of the most well-known and effective world class sales methodologies. You get scores for each individual dimension plus an overall effectiveness rating.

Do I need to record calls?

You can upload existing recordings or paste transcripts. Our desktop app can also record calls directly from any platform (Zoom, Teams, Meet, phone) with full audio capture.

What integrations are supported?

AscentGTM works with any call platform — just upload the recording or transcript. Direct integrations with popular tools are on the roadmap.

Can I cancel anytime?

Yes. There are no long-term contracts. You can cancel, upgrade, or downgrade your plan at any time from your billing settings.

Absolutely. All data is encrypted in transit and at rest. We never share your call data with third parties. Your recordings and transcripts are stored securely and accessible only to your team.

Stop guessing. Start closing.

Your VP of Sales in your pocket

AI-powered sales coaching that scores every call across 17 dimensions, generates coaching reports, and builds your Sales DNA, which gets smarter with every conversation.

Get started free See how it works ↓

Call effectiveness

Metrics & impact92

Pain discovery78

Champion building85

Next-step control64

See it work

From raw transcript to VP-caliber debrief in seconds

Watch AscentGTM score a live discovery call across all 17 dimensions, coach the gaps, and update your playbook — the full loop, in about 30 seconds.

Sarah Chen

VP Operations · Meridian Logistics · Discovery

Jeff: What made you take the call today?

Sarah: We're losing roughly $200K in ARR to churn every quarter and the board wants it fixed.

Jeff: If nothing changes, what does that cost you over the next year?

Sarah: Close to a million — plus the renewal cycle starts in 90 days, so we are on the clock.

Analyzing call…

The platform

Everything a top sales leader does, automated

AscentGTM watches your calls and delivers the same feedback a world-class VP of Sales would — instantly, consistently, and at scale.

Coach every call

Upload any transcript or recording and get a VP-of-Sales-caliber debrief in seconds — the feedback your reps would only get if your best leader sat in on every single call.

Scorecard, not gut feel

Every conversation scored across 17 dimensions of Qualification, Discovery, Insight and Value, Mutual Fit — so 'I think it went well' becomes a number you can actually coach against.

Bottle your best reps

AscentGTM captures the moves that win and rewrites your Sales DNA after every call — turning one rep's instinct into a playbook the whole team can run.

Catch slipping deals early

Instant qualification-gap analysis surfaces the risk hiding in your pipeline and hands each rep the one next move that keeps the deal alive.

Raise the team's floor

See who's improving, who's stuck, and exactly where to spend your coaching time — so you lift the bottom half instead of carrying it.

Your top closer, live

Real-time coaching whispers the next question, the objection rebuttal, and the risk flag live — so every rep performs like your best one when it counts most.

Proof

Trusted by sales teams that close

“It was like hiring a VP of Sales for a fraction of the cost. Our close rates jumped in the first month.”

Sarah Mitchell

Founder & CEO, CloudStart

“The 17-dimension scoring showed us exactly where our reps were losing deals. Game changer.”

David Park

Head of Sales, NexaFlow

“Our Sales DNA saves us hours every week. New reps ramp twice as fast now.”

Maria Torres

Sales Manager, BrightPath

Pricing

Simple, transparent pricing

Start free, upgrade when you're ready. No hidden fees.

Starter

$199/mo

For founders and individual reps running their own deals.

25 call analyses / month
17-dimension scoring + coaching reports
Personal Sales DNA
Deal health assessment
Pre-call briefs
Email support

Get started

Pro

$399/mo

For growing teams that coach and forecast as a unit.

100 call analyses / month
Everything in Starter
Team Sales DNA
Deals pipeline (CRM-lite kanban)
ICP tracking + prospect fit scoring
Real-time live-call coaching
Manager dashboard + team analytics
Priority support

Get started

Fractional GTM Leader

Let's talk

Direct, hourly access to one of our 20-year enterprise sales leaders — hands-on GTM guidance for your team.

Direct hourly access to a fractional GTM leader
20+ years of high-performance enterprise selling
Proven from seed-stage & SMB to Fortune 500 scale
Rep ramp & quota-attainment coaching
Pipeline, forecasting & deal-strategy reviews
Account management, retention & expansion playbooks
GTM best practices, hiring & comp guidance
Full platform included

FAQ

Frequently asked questions

Ready to close more deals?

Start analyzing your sales calls today. No credit card required.

Get started free

Stop guessing. Start closing.

Your VP of Sales in your pocket

AI-powered sales coaching that scores every call across 17 dimensions, generates coaching reports, and builds your Sales DNA, which gets smarter with every conversation.

Get started free See how it works ↓

Call effectiveness

Metrics & impact92

Pain discovery78

Champion building85

Next-step control64

See it work

From raw transcript to VP-caliber debrief in seconds

Watch AscentGTM score a live discovery call across all 17 dimensions, coach the gaps, and update your playbook — the full loop, in about 30 seconds.

Sarah Chen

VP Operations · Meridian Logistics · Discovery

Jeff: What made you take the call today?

Sarah: We're losing roughly $200K in ARR to churn every quarter and the board wants it fixed.

Jeff: If nothing changes, what does that cost you over the next year?

Sarah: Close to a million — plus the renewal cycle starts in 90 days, so we are on the clock.

Analyzing call…

The platform

Everything a top sales leader does, automated

AscentGTM watches your calls and delivers the same feedback a world-class VP of Sales would — instantly, consistently, and at scale.

Coach every call

Upload any transcript or recording and get a VP-of-Sales-caliber debrief in seconds — the feedback your reps would only get if your best leader sat in on every single call.

Scorecard, not gut feel

Every conversation scored across 17 dimensions of Qualification, Discovery, Insight and Value, Mutual Fit — so 'I think it went well' becomes a number you can actually coach against.

Bottle your best reps

AscentGTM captures the moves that win and rewrites your Sales DNA after every call — turning one rep's instinct into a playbook the whole team can run.

Catch slipping deals early

Instant qualification-gap analysis surfaces the risk hiding in your pipeline and hands each rep the one next move that keeps the deal alive.

Raise the team's floor

See who's improving, who's stuck, and exactly where to spend your coaching time — so you lift the bottom half instead of carrying it.

Your top closer, live

Real-time coaching whispers the next question, the objection rebuttal, and the risk flag live — so every rep performs like your best one when it counts most.

Proof

Trusted by sales teams that close

“It was like hiring a VP of Sales for a fraction of the cost. Our close rates jumped in the first month.”

Sarah Mitchell

Founder & CEO, CloudStart

“The 17-dimension scoring showed us exactly where our reps were losing deals. Game changer.”

David Park

Head of Sales, NexaFlow

“Our Sales DNA saves us hours every week. New reps ramp twice as fast now.”

Maria Torres

Sales Manager, BrightPath

Pricing

Simple, transparent pricing

Start free, upgrade when you're ready. No hidden fees.

Starter

$199/mo

For founders and individual reps running their own deals.

25 call analyses / month
17-dimension scoring + coaching reports
Personal Sales DNA
Deal health assessment
Pre-call briefs
Email support

Get started

Pro

$399/mo

For growing teams that coach and forecast as a unit.

100 call analyses / month
Everything in Starter
Team Sales DNA
Deals pipeline (CRM-lite kanban)
ICP tracking + prospect fit scoring
Real-time live-call coaching
Manager dashboard + team analytics
Priority support

Get started

Fractional GTM Leader

Let's talk

Direct, hourly access to one of our 20-year enterprise sales leaders — hands-on GTM guidance for your team.

Direct hourly access to a fractional GTM leader
20+ years of high-performance enterprise selling
Proven from seed-stage & SMB to Fortune 500 scale
Rep ramp & quota-attainment coaching
Pipeline, forecasting & deal-strategy reviews
Account management, retention & expansion playbooks
GTM best practices, hiring & comp guidance
Full platform included

FAQ

Frequently asked questions

Ready to close more deals?

Start analyzing your sales calls today. No credit card required.

Get started free